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I NATURAL

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Welcome to

Stop asking if you're too much.
You are. So am I. It's the best thing about us.
I NATURAL — made by Nourelain, for women who quit apologizing for it.

Which one are you?

One minute. A few suspiciously accurate questions. Your perfect scent.

You were going to shop anyway.

Since you're shopping anyway, why not earn points and save?

One Girl

Too many personalities to count.

It all depends on who you choose to be today.
Here, life smells better.

Shop the Scent

What girls are saying

”

Honestly, thank you sooo much! The scent, lasting power, texture and hydration are all amazing.

★★★★★ ★★★★★
Hand Food
”

The smell stays on my hands for so longgg.

★★★★★ ★★★★★
Hand Food
”

It’s lightweight and actually moisturizes really well.

★★★★★ ★★★★★
Hand Food
”

Already keeping one in my bag 24/7.

★★★★★ ★★★★★
Hand Food
”

It smells sooo good, honestly.

★★★★★ ★★★★★
Hand Food
”

I literally keep it in my bag all the time.

★★★★★ ★★★★★
Hand Food
”

This is officially a bag essential.

★★★★★ ★★★★★
Hand Food
”

This absorbs sooo fast, I can actually touch my phone after using it

★★★★★ ★★★★★
Hand Food
”

Bought it for my bag but now I need another one for my desk.

★★★★★ ★★★★★
Hand Food
”

The scent lasts way longer than I expected from a hand cream.

★★★★★ ★★★★★
Hand Food
”

My hands get really dry and this has actually helped so much.

★★★★★ ★★★★★
Hand Food
”

Not greasy at alllll which is literally all I wanted.

★★★★★ ★★★★★
Hand Food
”

I keep applying it even when I don’t need to just because it smells good

★★★★★ ★★★★★
Hand Food
”

Never thought I’d be this obsessed with a hand cream but okay

★★★★★ ★★★★★
Hand Food
”

Soooo good, it smells amazing! Thank you.

★★★★★ ★★★★★
Hair & Body Mist
”

My order just arrived! First of all, thank you so much for the packaging, the cute details, and the product itself. It’s sooo good.

★★★★★ ★★★★★
Hair & Body Mist
”

I received the order and it's amazing as usual. The body and hair mist is soooo cute, and with my favorite Coconut Kiss fragrance—no words to describe it! Thanks for everything, love you a lot.

★★★★★ ★★★★★
Hair & Body Mist
”

My order arrived, thank you so much! Everything is honestly amazing.

★★★★★ ★★★★★
Hair & Body Mist
”

One of the cutest orders I’ve ever unboxed, thank you!

★★★★★ ★★★★★
Hair & Body Mist
”

I have to say, you really nailed this product! I’ve been using it for a while now and it’s honestly amazing, long-lasting, and the scents are sooo good.

★★★★★ ★★★★★
Hair & Body Mist
”

Packaging is amazing, scents are amazing, stickers are sooo cute. EVERYTHING IS PERFECTTTT.

★★★★★ ★★★★★
Hair & Body Mist
”

Sassy Bloom smells sooo sweet, I love it.

★★★★★ ★★★★★
Hair & Body Mist
”

I’ve been spraying this every morning since I got it, I loveee the smell.

★★★★★ ★★★★★
Hair & Body Mist
”

Okay the fact that I can spray this on my hair too?? Obsessed.

★★★★★ ★★★★★
Hair & Body Mist
”

It smells sooo good and fresh, especially after a shower.

★★★★★ ★★★★★
Hair & Body Mist
”

I took it with me for a weekend away and literally used it the whole time.

★★★★★ ★★★★★
Hair & Body Mist
”

Didn’t expect the scent to stay this long honestly, sooo good.

★★★★★ ★★★★★
Hair & Body Mist
”

Coconut Kiss in this mist is everythinggg, I need a bigger bottle

★★★★★ ★★★★★
Hair & Body Mist
”

Just received my order and already sprayed it like 10 times

★★★★★ ★★★★★
Hair & Body Mist
”

Literally you made my day! Everything is wow—the packaging, body splash and cover. Everyone at my office loved it. And the stickers are sooo cool!

★★★★★ ★★★★★
Body Splash
”

Everything I ordered was sooo good. Thank you!

★★★★★ ★★★★★
Body Splash
”

I literally keep spraying it because I love the scent that much.

★★★★★ ★★★★★
Body Splash
”

I started carrying it everywhere in my bag.

★★★★★ ★★★★★
Body Splash
”

I’m genuinely obsessed with the scent.

★★★★★ ★★★★★
Body Splash
”

The lasting power is actually really good for a body splash.

★★★★★ ★★★★★
Body Splash
”

Perfect after a shower.

★★★★★ ★★★★★
Body Splash
”

This is literally what I reach for straight after my shower.

★★★★★ ★★★★★
Body Splash
”

Already made a dent in the bottle because I spray it way too much

★★★★★ ★★★★★
Body Splash
”

Such an easy everyday scent, I’ve been wearing it nonstop.

★★★★★ ★★★★★
Body Splash
”

I didn’t expect the lasting power to be this good for a body splash.

★★★★★ ★★★★★
Body Splash
”

It smells sooo good without being too strong.

★★★★★ ★★★★★
Body Splash
”

I keep it next to my bed just so I remember to spray it every morning.

★★★★★ ★★★★★
Body Splash
”

Got mine yesterday and I already know I’m ordering another scent.

★★★★★ ★★★★★
Body Splash
”

I have enjoyed using your products since I got them.

★★★★★ ★★★★★
Body Scrub
”

I’m genuinely so proud to see such a beautiful product made in Egypt!

★★★★★ ★★★★★
Body Scrub
”

It smells amazing and leaves my skin sooo soft.

★★★★★ ★★★★★
Body Scrub
”

I noticed a difference from the first use, honestly.

★★★★★ ★★★★★
Body Scrub
”

The scent and texture are 10/10.

★★★★★ ★★★★★
Body Scrub
”

The smell makes me want to use it every single day.

★★★★★ ★★★★★
Body Scrub
”

The texture is actually so satisfying.

★★★★★ ★★★★★
Body Scrub
”

My skin felt sooo smooth after literally one shower.

★★★★★ ★★★★★
Body Scrub
”

Love that it actually exfoliates but doesn’t feel painful or too rough.

★★★★★ ★★★★★
Body Scrub
”

The smell fleur is a different level in scrub

★★★★★ ★★★★★
Body Scrub
”

I used it before shaving and my skin felt amazing afterwards.

★★★★★ ★★★★★
Body Scrub
”

Okayyy I understand the hype now, my skin is so soft.

★★★★★ ★★★★★
Body Scrub
”

Scrub then body butter after is officially part of my everything shower.

★★★★★ ★★★★★
Body Scrub
”

I genuinely look forward to using this just because it smells that good

★★★★★ ★★★★★
Body Scrub
”

I used your body butter yesterday for an event and it’s soooo good. It doesn’t transfer onto clothes, doesn’t leave a sticky residue, and a little goes a long way. 10/10.

★★★★★ ★★★★★
Body Butter
”

NO because this is literally the cutest package I’ve ever received. I’M OBSESSED!!

★★★★★ ★★★★★
Body Butter
”

My skin smells sooo good after using it.

★★★★★ ★★★★★
Body Butter
”

My favorite step after a shower.

★★★★★ ★★★★★
Body Butter
”

My skin feels sooo soft after this.

★★★★★ ★★★★★
Body Butter
”

The scent with the body splash?? Perfecttt.

★★★★★ ★★★★★
Body Butter
”

The texture is sooo creamy and nice.

★★★★★ ★★★★★
Body Butter
”

Finallyyy a body butter that moisturizes without making me feel sticky.

★★★★★ ★★★★★
Body Butter
”

My skin was still so soft when I woke up the next morning.

★★★★★ ★★★★★
Body Butter
”

The texture is actually sooo nice and melts in really quickly.

★★★★★ ★★★★★
Body Butter
”

Used it after my shower and couldn’t stop smelling my arms

★★★★★ ★★★★★
Body Butter
”

You literally need the smallest amount, it spreads sooo well.

★★★★★ ★★★★★
Body Butter
”

I have really dry skin and this made such a difference.

★★★★★ ★★★★★
Body Butter
”

The body butter + matching splash together is soooo good.

★★★★★ ★★★★★
Body Butter
”

The scent literally fills the air.

★★★★★ ★★★★★
Perfume
”

The perfume smells sooo good, thank you!

★★★★★ ★★★★★
Perfume
”

Thank you so much for the perfume! It turned out amazing and definitely won’t be my last order.

★★★★★ ★★★★★
Perfume
”

My order arrived last night. I fell in love with the box, packaging, spray & lovely scents.

★★★★★ ★★★★★
Perfume
”

What is thisss? It’s sooo good!

★★★★★ ★★★★★
Perfume
”

This is definitely a night-out perfume.

★★★★★ ★★★★★
Perfume
”

At first I sprayed it and thought “okay…” then a few minutes later I was OBSESSED.

★★★★★ ★★★★★
Perfume
”

I could still smell it on my clothes the next day!!

★★★★★ ★★★★★
Perfume
”

Blind bought this and I’m sooo happy I did.

★★★★★ ★★★★★
Perfume
”

It smells even better after a few minutes on the skin.

★★★★★ ★★★★★
Perfume
”

Honestly smells way more expensive than I expected.

★★★★★ ★★★★★
Perfume
”

I wore it to dinner yesterday and I kept smelling myself the whole night

★★★★★ ★★★★★
Perfume
”

This has been the perfume I reach for the most lately.

★★★★★ ★★★★★
Perfume
”

Just opened my order and OMG the perfume??? Sooo good.

★★★★★ ★★★★★
Perfume
”

Everything in this bundle is sooo good.

★★★★★ ★★★★★
Bundles
”

The whole bundle is worth ittt.

★★★★★ ★★★★★
Bundles
”

I bought it as a gift and now I want one for myself.

★★★★★ ★★★★★
Bundles
”

So many options and somehow I love all of them.

★★★★★ ★★★★★
Bundles
”

Took this with me while traveling and it was literally all I needed.

★★★★★ ★★★★★
Bundles
”

Small but literally has my whole routine inside.

★★★★★ ★★★★★
Bundles
”

Bought two because I knew I’d end up keeping one.

★★★★★ ★★★★★
Bundles
”

Everything from the products to the packaging was adorable.

★★★★★ ★★★★★
Bundles
”

Everythingggg 10/10.

★★★★★ ★★★★★
Bundles
”

Best self-care purchase lately.

★★★★★ ★★★★★
Bundles
”

This was my first order and definitely not my last.

★★★★★ ★★★★★
Bundles
”

Obsessed with the whole order, especially the scents.

★★★★★ ★★★★★
Bundles
”

The packaging alone had me obsessed before I even tried anything.

★★★★★ ★★★★★
Bundles
”

Literally the cutest self-care bundle ever.

★★★★★ ★★★★★
Bundles
”

Every product in this bundle is actually essential.

★★★★★ ★★★★★
Bundles
”

I genuinely can’t pick my favorite product from the bundle.

★★★★★ ★★★★★
Bundles
”

Such a good way to try different products at once.

★★★★★ ★★★★★
Bundles
”

I used the whole routine together and the smell was sooo good.

★★★★★ ★★★★★
Bundles
”

I literally look forward to my shower just to use this set.

★★★★★ ★★★★★
Bundles
”

This is officially my everything shower bundle.

★★★★★ ★★★★★
Bundles
”

Perfect for my weekends away.

★★★★★ ★★★★★
Bundles
”

This is literally the cutest birthday gift.

★★★★★ ★★★★★
Bundles
”

I’ve been using everything nonstop since it arrived.

★★★★★ ★★★★★
Bundles
”

I’ve already recommended this bundle to my friends.

★★★★★ ★★★★★
Bundles
”

The body butter after the scrub feels sooo nice.

★★★★★ ★★★★★
Bundles
”

Everything arrived sooo cute, I didn’t even want to open the packaging.

★★★★★ ★★★★★
Bundles
”

I bought the bundle because I couldn’t choose one product and honestly best decision.

★★★★★ ★★★★★
Bundles
”

Literally has everything I need for my shower routine in one set.

★★★★★ ★★★★★
Bundles
”

Bought this as a gift and after seeing it I want to get one

★★★★★ ★★★★★
Bundles
”

The products smell sooo good when you use them all together.

★★★★★ ★★★★★
Bundles
”

This was my first time trying iNatural and now I understand the obsession.

★★★★★ ★★★★★
Bundles
”

Took the whole set with me on my trip and used everything.

★★★★★ ★★★★★
Bundles
”

Such a cute gift idea honestly, especially with the packaging.

★★★★★ ★★★★★
Bundles
”

I thought I’d have one favorite but I genuinely use everything in it.

★★★★★ ★★★★★
Bundles
”

The scrub, butter,splash combo is soooo good together.

★★★★★ ★★★★★
Bundles
”

I’ve literally been doing my full routine every night since this arrived.

★★★★★ ★★★★★
Bundles
”

Everything was packed so nicely and nothing leaked, thank youuu.

★★★★★ ★★★★★
Bundles
”

I ordered this to try a few products and now I want the full sizes

★★★★★ ★★★★★
Bundles
”

This made my everything shower 10x better.

★★★★★ ★★★★★
Bundles
”

I wasn’t expecting to use every single thing in the bundle but I actually do.

★★★★★ ★★★★★
Bundles
”

Got this for my sister’s birthday and she loveddd it.

★★★★★ ★★★★★
Bundles
”

The whole package is so cute, from the products to the little details.

★★★★★ ★★★★★
Bundles
”

Honestly such an easy way to try everything without having to choose separately.

★★★★★ ★★★★★
Bundles
”

My order came today and I’m already obsessed with the whole set.

★★★★★ ★★★★★
Bundles
”

I took the minis in my bag while traveling and they were actually so useful.

★★★★★ ★★★★★
Bundles
”

The scents together??? sooo good.

★★★★★ ★★★★★
Bundles
”

I originally bought it because the bundle looked cute but the products are actually amazing too.

★★★★★ ★★★★★
Bundles
”

Everything smells so good I genuinely can’t decide which product I like most.

★★★★★ ★★★★★
Bundles
”

Already planning to order another bundle in a different scent.

★★★★★ ★★★★★
Bundles
”

I’ve been using the whole routine together and my skin feels sooo soft.

★★★★★ ★★★★★
Bundles
”

I'm sooo obsessed with my order, it's really amazing!

★★★★★ ★★★★★
iNatural
”

PROUD OF YOUR EGYPTIAN BRAND! Keep it up and best of luck always. I loved your website too. Gorgeous ladies, you all rock!

★★★★★ ★★★★★
iNatural
”

Waiting to see you as an international brand so soon inshallah, because you deserve it.

★★★★★ ★★★★★
iNatural
”

By the way, I really love your products! You all deserve it, honestly.

★★★★★ ★★★★★
iNatural